Granofino
100% gluten-free artisanal pasta, with the soul of a family bakery.
For people living with celiac disease, trusting a food is a rare gesture. Granofino was born to earn that trust every single day.
Challenge
Create a new brand for a demanding niche that asks for safety and pleasure in the same bite.
Granofino makes 100% gluten-free artisanal pasta, free from cross-contamination, for people with celiac disease and gluten intolerance.
The name came ready from the client. Everything else had to be built from scratch, with an artisan's care.
Goal
Bring craftsmanship and rigor together in a warm, legible and desirable identity.
We developed the lettering, seals, visual system, packaging, product photography and campaign.
The client chose Play8 over several designers for the connection, the robust delivery and the craftsmanship of the process.
Result
Immediate approval and a brand ready to grow on the shelf.
The identity was approved at the first presentation and unfolds into packaging, point-of-sale materials and digital communication.
A brand that talks about bread with the gentleness of someone who knows the customer's pain.
Artisanal, and very special.
